The best big data technologies

The best big data technologies

The technology driving the modern world of business and digital transformation (opens in new tab) is artificial intelligence (AI). But what fuels AI is something more complex and diverse, and it’s something that is constantly generated and exceedingly valuable: data.

Data is essential information; personal or customer details, habits and traits, likes and dislikes. In business terms, it’s about how we interact with companies online and what that tells the company about us. That is how basic targeted advertising works – you have looked at companies product, that product will then be seen on Google Ads or in YouTube ads before the video you actually want.